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September 14th, 2007

Nike continues to find that women require gender specific characteristics to create comfortable, supportive and protective apparel that they can rely on.

As a result, they have created the Nike Women’s Statement No Sew top and the Women’s Statement Short Sleeve Top.

Women’s Statement No Sew Top

The women’s specific running line is built to meet the exact needs of the female body, whether it is for competition or a daily workout in the park. The ‘No Sew’ technology provides a streamlined fit around the body and has no stitches, to avoid chafing during the intensity of a run.

This 100% no sew, lightweight top provides style and maximum comfort for the female runner.

The shirt contains flat low profile seams that are bonded instead of stitched for reduced irritation chafing. In addition, it offers displaced side seams under the arm for minimal abrasion and running specific underarm gussets for maximum comfort when in movement.

As a finishing touch the zoned ventilation at those places where the body needs it the most, allows her to stay cool and dry for longer periods of time. RRP £50/€73.

Women’s Statement Short Sleeve Top

This lightweight short-sleeve top with a feminine cut has pre-shaped running sleeve gussets for comfort during running movements. The Nike Sphere Dry neckline in the front opens up with a half zip and prevents cling while the Nike Sphere React Cool fabric on the side and back will provide ventilation. RRP £30/€44.

Sports bra makes an Impact on the BBC

September 13th, 2007

impact-free-style-s644-white.JPGRecently featured on BBC Breakfast News, the Royce Impact Free sports bra is considered suitable for medium to high impact sports activities. So if you’re going to be running, skipping or playing hockey then this may be the sports bra for you.

A concealed four hook and eye fastening mechanism gives flexible adjustment that also allows the bra to be worn as outerwear. Slightly padded shoulder straps make it a comfortable wear.

The design features of the Impact Free include:

  • A wide lower band and high neckline to provide optimum support
  • Seamfree cup lining for maximum comfort
  • 100% cotton outer layer and poly/cotton moulded cup lining to encourage cool comfort and natural wicking properties

Impact Free, (RRP £28.00) offers complete comfort and support in sizes 30-38 and cup fittings D-J, and is available in black and white.

British athletes keep their cool in Osaka thanks to adidas

August 29th, 2007

With the World Athletics Championships underway in Osaka, the British athletes are keeping their cool thanks to the latest kit from adidas.

The UK Athletics team kit has been specifically designed to help keep British athletes cooler for longer.

Inspired by the Team GB Athens 2004 Olympic sportswear, the new UK Athletics team kit features ClimaCool technology. This is a revolutionary tried and tested heat management system which will help combat the sizzling temperatures in Osaka.

Competing in temperatures of 30 degrees centigrade places huge demands on an athlete’s body, increasing tiredness and decreasing work capacity. With performance at threat, managing core body temperature will be crucial for maximising athlete performance and having the best available kit is vital.

ClimaCool conducts heat quickly away from the skin through a complex ventilation system enabling athletes to remain cooler for longer. It acts like a personal air conditioning system for every athlete. ClimaCool will combat the record breaking temperatures in Osaka, ensuring the UK Athletics team is fully equipped to perform to its maximum potential this summer. Read more »

New Triumph sports bra in shops soon!

August 24th, 2007

Triumph shapes up for the autumn with the launch of the new Tri-Action Extreme sports bra.


Designed for high impact, strenuous sports, this bra is packed with functional features that prevent abrasion at pressure points and ensure perfect support and comfort.

There’s no doubt that if you feel well supported and comfortable, your performance will be superior.

High-tech fabrics such as Coolmax and Tactel/Micro were chosen for their feel-good qualities plus their ability to wick moisture (perspiration) away from the skin thus keeping the body cool, fresh and dry and neutralizing odours.

The seamfree, moulded bra cups in stretch circular knit fabric are lined with soft, stretch net tulle and have a shaped, rigid net cradle at the bottom of each for additional support.

The sides and the front straps are overlaid with mesh – which while functional in aiding the circulation of air - is a decorative feature too. Mesh is also used in a V-shaped insertion at the centre front, backed with rigid tulle for stability.

The straps broaden on the shoulder and are cushioned with gel inserts so they won’t dig in. The underbust band is in a firm stretch fabric with a very soft plush finish and the double hook and eye back fastening, which has a choice of three settings, is lined with velour.

The bra is in white with red edging which gives a dynamic and shapely plunge effect at the front. The elasticated back straps with length adjuster are also red, while the underbust band and centre front edge are black.

Sizes range from 32 / 40, B / E cups. Approx. Retail Price: £27

Nike revolution

August 23rd, 2007

After six years of meticulous research and development, Nike has launched a revolution in sports underwear for women – the Nike Performance Underwear collection.


“When our research team spoke with women about what they were looking for, we found that 70% of women were wearing the wrong sized bra and the majority of the women had experienced sports-related breast pain or discomfort, what’s more, they were crying out for adjustability as no two women’s chest and cup sizes are the same. That’s why we’ve focused on making the Nike Revolutionary Support Bra as adjustable as possible,” says Nike women’s fitness innovation designer, Dana Reinisch.

The Nike Revolutionary Support Bra features 10 settings for the shoulder straps and five for the chest strap, allowing each individual to customize the fit.

By using motion capture analysis at the Nike Sports Research Lab, researchers found that breasts move in a figure of eight when a woman is running, dancing or doing strenuous exercise. As a result, the bra has been designed to incorporate a compression strap which comes between the breasts and can be adjusted depending on how much support you need. It helps control both the horizontal and vertical movement of the breasts and also helps to prevent upward bounce.

Breasts are held up by Cooper’s ligaments - not muscles - as many women assume. Cooper’s ligaments are not elastic: once they stretch, they won’t bounce back. Nike sports bras are designed to limit breast movement and provide superior support and comfort by distributing the front load of the breast more evenly around the body.

The Nike Revolutionary Support Bra features 10 settings for the shoulder straps and five for the chest strap, allowing each individual to customize the fit. Nike Revolutionary Support Bra RRP £40

Adidas and Polar introduce Worlds First complete integrated training system

July 28th, 2007

Polar Electro and adidas have formed a partnership that will introduce the world’s first completely integrated training system*. Called “adidas – Polar Co-operation”, it integrates Polar heart rate, speed and distance monitoring equipment into adidas apparel and footwear.

The integration simplifies use and increases comfort, allowing the products to become part of the athlete.


Included in the project are the adiStar Fusion range of apparel (t-shirts, long sleeve shirts, bras, women’s tops), the adidas and adiStar Fusion shoe, Polar’s s3™ Stride Sensor, The Polar WearLink™ transmitter, and The Polar RS800™ Running Computer. Read more »

adidas launch new LA Galaxy team uniform

July 11th, 2007

adidas and the LA Galaxy of Major League Soccer (MLS) launch the newly redesigned Galaxy team uniform and logo for the 2007 season. This is the first re-branding that the franchise has undergone in their twelve year history, timed with the Galaxy’s recent signing of international soccer star, David Beckham. adidas and the LA Galaxy worked closely with SME Brands to develop the new logo.


The LA Galaxy will debut their new primary jersey when they take on Chelsea FC in the World Series of Football tournament, July 21st at The Home Depot Center on the campus of California State University – Dominguez Hills in Carson, Calif.

“We wanted a classic and clean look that would stand the test of time, something that generations of players and fans would wear with pride on and off the field,” said LA Galaxy President and General Manager Alexi Lalas. “We strived to create a jersey with an eye to the future and a nod to the past. With adidas and SME we were able to achieve all of this and more.” Read more »

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