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September 13th, 2007

impact-free-style-s644-white.JPGRecently featured on BBC Breakfast News, the Royce Impact Free sports bra is considered suitable for medium to high impact sports activities. So if you’re going to be running, skipping or playing hockey then this may be the sports bra for you.

A concealed four hook and eye fastening mechanism gives flexible adjustment that also allows the bra to be worn as outerwear. Slightly padded shoulder straps make it a comfortable wear.

The design features of the Impact Free include:

  • A wide lower band and high neckline to provide optimum support
  • Seamfree cup lining for maximum comfort
  • 100% cotton outer layer and poly/cotton moulded cup lining to encourage cool comfort and natural wicking properties

Impact Free, (RRP £28.00) offers complete comfort and support in sizes 30-38 and cup fittings D-J, and is available in black and white.

New Triumph sports bra in shops soon!

August 24th, 2007

Triumph shapes up for the autumn with the launch of the new Tri-Action Extreme sports bra.

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Designed for high impact, strenuous sports, this bra is packed with functional features that prevent abrasion at pressure points and ensure perfect support and comfort.

There’s no doubt that if you feel well supported and comfortable, your performance will be superior.

High-tech fabrics such as Coolmax and Tactel/Micro were chosen for their feel-good qualities plus their ability to wick moisture (perspiration) away from the skin thus keeping the body cool, fresh and dry and neutralizing odours.

The seamfree, moulded bra cups in stretch circular knit fabric are lined with soft, stretch net tulle and have a shaped, rigid net cradle at the bottom of each for additional support.

The sides and the front straps are overlaid with mesh – which while functional in aiding the circulation of air - is a decorative feature too. Mesh is also used in a V-shaped insertion at the centre front, backed with rigid tulle for stability.

The straps broaden on the shoulder and are cushioned with gel inserts so they won’t dig in. The underbust band is in a firm stretch fabric with a very soft plush finish and the double hook and eye back fastening, which has a choice of three settings, is lined with velour.

The bra is in white with red edging which gives a dynamic and shapely plunge effect at the front. The elasticated back straps with length adjuster are also red, while the underbust band and centre front edge are black.

Sizes range from 32 / 40, B / E cups. Approx. Retail Price: £27

Nike revolution

August 23rd, 2007

After six years of meticulous research and development, Nike has launched a revolution in sports underwear for women – the Nike Performance Underwear collection.

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“When our research team spoke with women about what they were looking for, we found that 70% of women were wearing the wrong sized bra and the majority of the women had experienced sports-related breast pain or discomfort, what’s more, they were crying out for adjustability as no two women’s chest and cup sizes are the same. That’s why we’ve focused on making the Nike Revolutionary Support Bra as adjustable as possible,” says Nike women’s fitness innovation designer, Dana Reinisch.

The Nike Revolutionary Support Bra features 10 settings for the shoulder straps and five for the chest strap, allowing each individual to customize the fit.

By using motion capture analysis at the Nike Sports Research Lab, researchers found that breasts move in a figure of eight when a woman is running, dancing or doing strenuous exercise. As a result, the bra has been designed to incorporate a compression strap which comes between the breasts and can be adjusted depending on how much support you need. It helps control both the horizontal and vertical movement of the breasts and also helps to prevent upward bounce.

Breasts are held up by Cooper’s ligaments - not muscles - as many women assume. Cooper’s ligaments are not elastic: once they stretch, they won’t bounce back. Nike sports bras are designed to limit breast movement and provide superior support and comfort by distributing the front load of the breast more evenly around the body.

The Nike Revolutionary Support Bra features 10 settings for the shoulder straps and five for the chest strap, allowing each individual to customize the fit. Nike Revolutionary Support Bra RRP £40

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