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September 28th, 2007

Building on its storied heritage and commitment to innovation and design, The Rockport Company has introduced, a new evolutionary footwear collection featuring adidas TORSION® System technology.

rockport-russett.JPGThe new collection, with men’s dress, casual and outdoor looks, brings a new level of comfort to the lifestyle shoe market. It combines advanced-technology engineered for athletic footwear with modern, sophisticated style.

First launched by adidas in 1989 and worn by top professional athletes around the world, TORSION is a lightweight arch support allowing the shoe to closely mimic the natural twisting movement of the foot during each step.

rockport-kaius.JPGWith the new technology in place, the forefoot and rearfoot of the Rockport collection will move independently for better stability and support. TORSION will work in conjunction with Rockport’s unique Dynamic Suspension™ technology, which offers air-based cushioning, to deliver superior comfort and enhance the in-shoe experience.

At its launch, the Rockport with adidas TORSION System collection will include 25-30 styles. Prices are expected to range from £60 - £100. The new line will be available at specialty retailers and premium independent stores in September.

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